Why Video Marketing Needs Good Storytelling and How to Do It
Humans have always loved storytelling.
It’s how we’ve brought down history from generation to generation. It’s how we communicate with each other when we talk about our day. It’s also how speakers communicate big ideas to audiences. But did you know that even video marketing can make great use of storytelling?
It’s hard to pay attention to facts and numbers when that’s all that’s being shown. Instead of bombarding viewers with boring facts, weave them a story. They will be sure to remember things more when they are connected and woven together into a narrative.
Sometimes, it’s easier to relate details to sequences of events instead of just remembering them as they are. If you’re marketing a product, you want to build a story around it so that people remember its significance rather than just random facts.
Establish an Emotional Connection
Even better, stories have the potential to evoke emotions. Thought-provoking and emotion-jerking video content is more likely to be shared by its viewers because they want their friends and family to share in the emotions too. And, of course, emotions play a massive role in swinging buyers’ decisions.
There are even more stories to tell than just those about your product. You can even tell the story about your brand. How did you begin? What is your goal? How do you want to help people? How have you helped people? And if you have clients, customers, or employees who can speak for you, that can show audiences you are trustworthy.
Ultimately, stories are there to form connections. When people share emotions or evoke emotions, authenticity, and relatability emerge. People like to feel connected to others, including your brand. Show the audience why people should care about you and how you touch their lives.
Quick Tips
Are you ready to integrate storytelling into your video marketing? We’ve got some quick tips for you.
Create a feeling of success
Did you encounter obstacles on your journey to success? Tell the story of how you overcame them. Try to make the story exciting. You probably encountered some setbacks that you didn’t expect; make the viewer feel your struggle. This way they’ll feel your success all the more.
Keep it short and sweet
Make the storytelling tight and compact. Videos must remain brief, so don’t embellish on extra unimportant parts of the story. Since you’re ultimately still trying to communicate a message, don’t deviate from it. That being said, keep the viewer engaged from start to finish.
Be positive
End with something positive. Viewers need to feel good from learning your story. You can also invite them to check out your products or await your next video release.
It takes a lot of skill to perfect the art of making good storytelling videos. A lot of thought has to go into it, as well as creativity and talent. If you need professional assistance in your storytelling videos or would like a professional team to work on them, we assure you that it will be a worthwhile decision.
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